The goal of any rewards program is to increase revenue while also rewarding loyal customers. In short, the goal is to improve overall loyalty, which is why these rewards programs are often referred...
Category: Growth Strategies
These days it seems like every restaurant or retail establishment you visit is asking you to signup for their loyalty/rewards program. Be it a punch card, mobile app, or key fobs, all of these...
The general public can be a fickle, sensitive, and at times infuriating group of people. After two decades in the business, I have learned to love them, in spite of their fussy ways and often bizarre...