The goal of any rewards program is to increase revenue while also rewarding loyal customers. In short, the goal is to improve overall loyalty, which is why these rewards programs are often referred...
Posts by Matt Roberts
These days it seems like every restaurant or retail establishment you visit is asking you to signup for their loyalty/rewards program. Be it a punch card, mobile app, or key fobs, all of these...
The restaurant industry is known to have a famously slim profit margin. Naturally, controlling costs is a necessity to remain profitable and successful. The cost of food (food cost) is one of...
Many restauranteurs feel confident and focused when coming up with recipes and setting prices but then stumble when they reach the time to put it together and design the actual menu. Luckily,...
Setting the initial prices for a restaurant menu is a balancing act of maximizing profitability while not pricing so high as to exceed your target customer's perceived value and budgetary...
Restaurant Menus: How to Use Pictures, Update Frequency, & Religious Menu Awareness
Designing a restaurant menu is hard work and requires careful planning and attention to detail. The dishes you choose to offer, pricing, and layout are all things during menu construction that...